I'm deeply passionate about User Experience, with a strong focus on creating solutions that are practical, user-friendly, and gracefully sophisticated. My keen attention to detail, efficiency, and teamwork has led to high-quality outcomes and business performance.

With over 15 years experience, I've delved into Product and Marketing Design within the fields of entertainment and retail, with a particular emphasis on loyalty programs. I excel in crafting consumer-oriented solutions and ensure brand consistency across diverse platforms like responsive web, native apps, TV apps, and kiosks.

I always look on the bright side and share my optimism with those around me. I enjoy reading and travel, as they broaden my horizons by introducing new challenges and enlightening experiences. Lately, I've taken an interest in saving orchids in need of proper care & restoring their innate beauty.